Stuck at home because of the ongoing health pandemic? Does your business need to explore video content to reach out to audiences and promote your products or services?
Creating the channel is only the beginning. You’ll need a few efficient tips for starting a YouTube channel to truly begin finding some success. Fortunately, we’ve compiled some of the most essential tips right here!
Read on to discover how to start a successful YouTube channel:
1. Know Your Niche
One of the most crucial tips for starting a YouTube channel is to know your niche. Don’t try to make content aiming to please every demographic. That’s simply impossible because every person has different likes and dislikes.
If you aim to create content about video games, dig in further into that niche. Will you focus on streaming gameplay, making funny video game commentaries, formal video game reviews, or regular let’s play videos?
Define your niche because that’s where your target audience will come from.
2. Plan Your Content
Whatever you do, don’t create content without a plan.
Draw out how your videos begin and how they end. Use a script — it doesn’t have to be a professional one. If you’re comfortable with bullet points outlining your content, stick with that instead.
To make it even more consistent, use a template. Make one that will define how all your future videos will flow. Have a formula and stick with it.
If you want to introduce a new format, release a video informing the audience about it. If you do movie reviews, for example, but plan to start doing trailer reaction videos, let your audience know before you release some videos.
3. Take Advantage of Analytics
As often as you can, take a moment to study the metrics surrounding your videos. Check what day and what time you got the most views. Check the highest demographics of your audience, such as their age, gender, and region of origin.
Understanding the numbers can help you identify who’s watching, when, and where. You can then make adjustments to ensure you satisfy the audience you want. Learn to release videos on days and times when you get the highest potential engagement.
4. Getting Music
The music in your videos set the tone right from the get-go. However, you can’t always popular music because you might get hit with a copyright strike. Even if you argue you used short bits of a song for parody, which falls under Fair Use, you could still get momentarily punished by YouTube’s picky algorithm.
If you want to stay on the safe side of things, it’s better to use royalty-free music. The good news is you can find songs available right on YouTube or through third-party resources. An affordable subscription could grant you access to thousands of great songs you can use in your videos.
5. The Right Equipment
No YouTube channel can survive without the right equipment. Even if you simply plan to use your phone camera and do basic vlogs, you’ll still need to download apps to edit your videos. An after effects title templates would be a great tool forvideoediting.
The most important piece of equipment is your microphone. Audiences can forgive poor video quality if they can hear you clearly. After a microphone, invest in a decent camera and some basic lighting.
Equipment doesn’t end with hardware. It’s also important to invest in software tools like a video editing program, like Premiere Pro, and image editing tools, such as Photoshop. You’ll need it for YouTube channel art and your banner too.
6. Build a Community
If you want to start a YouTube channel and find success, you need to communicate consistently with your audience. Build a loyal following and keep the community going. This is why you see YouTubers sell merchandise and constantly do Q&A videos with their viewers.
Get on Twitter, Facebook, Instagram, and other platforms. Reply to people, set up polls, and focus on user-generated content. Share fanart and respond to comments on your videos.
7. Follow a Schedule
Did the metrics show you get the most views on a Friday night? Try to keep that engagement level consistent! Don’t suddenly switch to releasing videos on a Monday or Wednesday.
Following a schedule is convenient not only for you but also for your viewers. They’ll know when to tune in and this can help bring in more people. Consistency breeds loyalty and newcomers will know when to check your channel.
8. It’s Not Only About YouTube
Keep in mind that finding success on YouTube also requires exploring outside the platform. You may even have to share videos on other video platforms. Find a decent alternative to YouTube to help grow your community.
This is why you’ll see YouTubers also promote their Twitch or Facebook Gaming channels too. Most gamers invite people to watch them play a game on Twitch and then they’ll post their review of that same title on YouTube.
9. Clear, Honest Message
Last, but certainly not least, you need to convey a clear, honest message. If your YouTube channel will focus on gore, sexual content, or other topics not fit for kids, you need to let your audience know about it beforehand.
If you make mistakes or said something on air that becomes a bit of a controversial topic, prepare to address it with a follow-up video. Remain honest and consistent as you deal with these hurdles.
Use These Tips for Starting a YouTube Channel and Find Success!
It’s not impossible to find success, even with the thousands of content creators already filling the platform. Follow these tips for starting a YouTube channel and you’ll quickly start pumping out quality content for a loyal fanbase.
Of course, success on YouTube doesn’t end with these basic tips. You also need to learn which metrics to follow, how to use tools like Premiere Pro, and more. To learn all the technical content creation tips you need, we invite you to read our other tech guides right here, today!