If you’re looking to turn over a new leaf, going into business for yourself can be a great way to set your own schedule while still finding fulfillment at work. Being an entrepreneur comes with a lot of perks, so if you have a solid work ethic and a good idea, it’s easy to transform even what initially seems like a small side gig into a lucrative business. Starting an online cannabis brand, for example, can be a great way to tap into a growing market and really make a name for yourself and your domain name. That being said, running any business comes with its own hurdles and challenges, so it’s a good idea to start your new small business with a game plan. Here are a few tips and tricks to keep in mind as you begin your next business venture.
Prioritize your e-commerce platform
E-commerce is booming these days, especially because of the way that COVID-19 made it so much more important for consumers to get used to making purchases from the safety of their internet browser. As such, when you’re getting your online cannabis business set up, you’ll want to spend some energy researching how to choose the best web host for your business. Choosing web property for your business website is just as important to an e-commerce brand as choosing physical property would be to a brick-and-mortar store.
In addition to doing that research, it’s important to read up on different e-commerce platforms like Shopify or WooCommerceto find the best option for you. The same goes for building your website, whether you build a website in Wix or a WordPress site.
Unlike the websites you may have run as a blogger, you’ll want to make sure that the platform you use to make sales is easy for customers to use on the front-end and comes with guarantees like an uptime guarantee so that you don’t need to ask for refunds if your site experiences downtime. You also want to pick something powerful enough on the back-end to give you important analytics and integrate with your existing WordPress site, Drupal site, Wix site, or hosting service. Even sending out a survey to some of your most frequent customers can help you better improve your sales flow to ensure that your checkout process is as optimized as it can be when it comes to issues of reliability.
Get the word out online about your new small business
Marketing your online presence is an important aspect of any online store launch, and that’s just as true for generating word of mouth as it is for buying display ads on platforms like Facebook or Instagram. If you want to compete with a retailer like Direct Vapor as a startup, for example, you’ll want to make sure that you’re on various review sites where customers look to learn more about your products. Getting a few good endorsements from customers or online reviewers is a great option to build more word of mouth, even giving you useful pull quotes to use in other advertisements. Generating word of mouth online can seem tricky, but if you have great products and others talking about you, additional customers will want to join the conversation, too. This is why an important factor is to make sure to respond to various comments on your social media posts to keep the conversation going online and show your customers that you’re interested in engaging with them online, too.
Dress for success
Just because you run a business online doesn’t mean that you won’t need to look good or make an in-person appearance. Especially with many businesses taking meetings on Zoom and other video conferencing platforms, the likelihood is high that you’ll need to have a few professional outfits on hand when it comes time to talk with an important vendor or go to a networking event. A few petite jackets, blazers, or sweaters can really make a difference when it comes to sprucing up your basic tops and blouses.
Of course, you’ll know your business needs, and when really going the extra mile for an impression counts. The important thing is to ensure you have the right outfit so that you aren’t stuck choosing between the cheapest option or the fastest option when an important meeting is on the horizon. Best of all, if you choose to shop for your clothing online, this gives you an opportunity to do a bit of reconnaissance and learn more about how other websites streamline their online sales process for customers. It never hurts to innovate and iterate, so be sure to pay attention to the way any website you use functions so that you can always be improving your own online storefront.