With more and more businesses looking for opportunities to boost their sales, it is quite common that they find it hard to measure the success of their steps. The inability to conclude on the effectiveness of marketing often results in money waste that brings little to no result. It is especially critical for digital marketing. Manipulations with websites and advertising usually cost a significant amount of money. If your content marketing strategy is wrong, it is highly unlikely that your venture will see success regardless of the marketing tools you use.
Thus, it is critically important to develop a scale and a list of indicators that would help you conclude on the success of your content marketing. Once you learn how to tailor your message to the audience, you are likely to experience significant revenue growth.
So, how you can tell that your content marketing is a success?
The Right People Are Signing Up
If you see that people who sign up for newsletters and other content campaigns are the ones who can potentially purchase your product, you are doing everything right. It would be absolutely wrong if those looking for apples were subscribing to your website selling books.
All your marketing efforts would be meaningless then because those people who sign up for your emails are usually those who eventually convert into customers. If they are not looking for your product that means your content strategy leads to a dead end.
To make your content marketing successful, you should identify your target audience, study it and send the message that would appeal to them. Make sure your content is customized and personalized to meet their needs.
People Are Sharing Your Posts
If your content marketing really meets quality standards and appeals to the readers, people will be sharing it. That is a simple truth. If you do not see anyone sharing your posts, your content does not qualify.
Why sharing is so important? It helps your customer network grow. People see shared content as a trusted one. Thus, you get more sales from your loyal client who ‘recommended’ your post to their friends.
All you have to do is to produce informative and easy to share content that would market your products and services but also add value. Clients look for knowledge. If you can provide it to them, you are already ahead of your competitors.
You Notice Increase in Traffic
Increase traffic is one of the most critical indicators of content marketing success. If you notice that your audience is growing, your content is read, and your website is visited, you are doing everything right.
Traffic is about quality, engagement, SES and SEO. You cannot make people visit your website or blog if your content is not SEO optimized. The better you do, the more people get to know about your brand. You can promote your website by getting backlinks from other domains. In other words you should be building backlinks to your website. One of the best way to get more good quality backlinks is guest posting on reputable websites and blogs.
You Know Your Readers Are Engaged
Engagement is critical for the success of your content. You can measure it with the average time spent on site and bounce rates. If you are getting readers engaged with reading your stories or articles, you are likely to succeed with a page’s stickiness.
People are usually more inclined to spend their hard-earned money if they are genuinely interested in the information provided to them as well as if they feel how customized and personalized this information is.
Quality Content Brings Conversions
If you notice that after every new blog post or email, your conversion rates are increasing, consider it a success. In fact, it is really important to see the result after every step you take. If you do not see any notable results, it is likely that you need to take a research paper assignment help and get help from professional writers. Your content should be bringing new customers, engage them and make them convert.
If it does not spark enough interest, your products and services will not get enough attention, too.
However, interest is not the only thing. It is important to make sure that your content is free of any mistakes, including grammar and style. Even those people who do not advocate for literacy can spot mistakes and act biased.
Word of Mouth Is Important
It is critically important that your leads are talking about your content. A successful marketing strategy should always take into account how the information about your brand is spread. The more diversified these channels are, the more successful your marketing is.
Great content combined with great promotion always gets feedback. If yours doesn’t, do not look for any excuse. You just need to hire professional content makers and make a complete revamp of your strategy.
Lead Generation Meets Your Business Goals
If your leads are satisfied, you can see rapid growth in sales. They are proactive and share the news about your services and products en masse. However, if your leads reach out to you asking for things you cannot do, that indicates that your content marketing is the one to blame.
The leads should not normally ask for the things you cannot do. This happens only if they are misled by the information on your website or social media. If these situations occur too often, you should think about revamping your website. If such occasions are rare, the readers get the right message about your services and products.
Content marketing is a cornerstone of digital marketing. Every tool you use is not effective unless it is supported by a powerful and engaging content. It includes visuals, images, texts, etc.
If your strategy is successful, you will soon notice a measurable growth in traffic. It will be followed by shares on social media and increased time spent on site. That means your quality content is getting attention. Soon, you will see an increase in conversions and sales from engaged customers.
If you do not, that means your content is misleading. Focus on its improvement and optimization to make it visible online. It really matters for your success.
Sandra Larson is a freelance writer. She is also involved in independent journalistic research related to Marketing, Education, and eCommerce. In this article, she draws lines between content marketing and business success, helping entrepreneurs define whether their content marketing strategy is successful.
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