Are you not sure whether sticker marketing is the right way for you? Do you like the idea but cannot really see it having great effects? Or maybe you are just looking for my information and examples of successful sticker marketing?
Look no further. We have exactly what you need. In this article, we will share 3 sticker marketing ideas well-known and successful companies are using to create brand awareness, reach new customers and deliver amazing value.
Most of these tips revolve around logo stickers, simply because they are one of the most efficient ways to link your marketing strategies back to your brand. If you are looking for a UK-based supplier of custom logo stickers, you have to find the one that uses high quality materials and delivers on-time.
But for now, let us look at the most successful sticker marketing campaigns.
1 Customised packaging
E-commerce is booming. Cardboard parcels and boxes are constantly being delivered, and the focus changed from product placement and design to product packaging.
When we order something online, the moment this order arrives often marks the first physical interaction we have with a brand. And most of them are the same: a brown box with a white address label.
But think about big e-commerce brands like ASOS. You can spot their packaging in a mountain of boxes. They stand out. Your orders can stand out too. All you need for that are custom stickers.
Use a sticker in a bright colour to secure your shipping boxes or envelopes and print a funny or welcoming message. This way you,r order will definitely get recognised and make your customers smile.
2 Offline marketing for brand awareness
When the internet platform Reddit first started out in 2005, they spent around £350 on stickers. More than 15 years later, this number has not changed, but the company is valued at more than $10 billion dollars.
The founders describe their investment in stickers as one of their best ideas. Wherever they want, they took their stickers with them and stuck them to lamp posts, over billboards, handed them out to people on the street or at industry events.
They advertised their online presence with an offline tool. This is the beauty of stickers: you do not have to create a campaign from scratch. Instead, you can use your custom vinyl stickers to add an effective touch to existing projects.
Photo by Xiong Yan on Unsplash
3 Gifts that stick
Have you ever received a free sticker? If you own an Apple product, chances are that you have. This mega tech company includes free stickers with every order. This might not seem like much, as they also deliver high-value technology, but it works.
When we receive free stickers, we do not consider them to be advertising. Instead, we see them as a gift. And suddenly, all the positive emotions connected with gift-giving are linked to the brand that sent us stickers.
Apple does this brilliantly as they also supply a great gadget you can apply your stickers to. Over time, their logo has become a status symbol, making their stickers part of their customers’ lives.
Now, what are you waiting for? Reach out to your local sticker maker and get your own custom logo sticker printed. If you have any questions or tips you want to add, please leave us a comment in the section below.