Everything You Need To Know To Run A Profitable Hair Salon In 2022
If you have a passion for cutting, styling, and caring for hair then opening your own hair salon can seem like a great idea. Equally, if you’re ready to start running your own business you could invest in a hair salon. It can still be profitable, even if you don’t know anything about hair and leave all the work to the professionals.
But, before you open your salon, you’re going to need to know what it takes to make it profitable.
Whether you’re cutting hair or adopting a hands-off approach, you need to understand the various elements of the business. That means signing yourself up for a courseand getting to know the basics.
A good course in hair and beauty will help you understand the fundamentals of the industry and manage the business effectively. It also opens additional opportunities for your hair salon.
Choose A Niche
Research suggests there are nearly 22,000 hair salonscurrently operating in Australia. In other words, you’re likely to have stiff competition when you open.
That means you need to find your niche. It could be you are the only hair salon in a small town. But, you’ll probably want to locate yourself in a larger town to ensure you have plenty of customers. In this case, you’ll need a target audience. You can choose to target men, women, the younger generation, or even get a name as an extreme stylist.
All you have to do is assess what demand there is in the town and target your business accordingly.
In order to run a hair salon, you need a business licence and you may need local permits. It will also be necessary to locate suitable premises. You can choose to buy or lease. Alongside this, you’ll need to consider how many stylists will be in your salon.
They will need to be hired and you’ll need to have enough equipment for them all to do their job simultaneously. It’s also essential to have insurance to protect your business and staff.
But, that’s not all! There will be an array of energy bills, phone and internet costs, including an online booking system, and you may want to sell products which means purchasing them first.
In short, you need to make a list of all the opening costs. Once you have these and the expected running costs for six months, you’ll know how much money you need to get your business off the ground.
Then, you simply need to consider how much you have and how much you’re going to need to borrow.
Having sufficient funds to equip your salon and then run it while you build your customer base is essential if you want to be a success. But, to really make your hair salon profitable, you need the right location. That’s where you can easily attract walk-ins and still offer the very best facilities to customers that make appointments.
Once you have all these ingredients, you simply need to create a marketing campaign that will target your intended niche and start bringing the customers in.