Four or five years ago, most people only knew Thrasher as a skateboard magazine. Very few people outside the skateboarding community knew that the infamous Thrasher tee started as magazine paraphernalia.
Looking back at how prominent and successful Thrasher is now, it’s hard to believe that thrasher clothing was just free merchandise the magazine released to subscribers.
Then again, as more people discovered Thrasher’s flame logo tee and other clothing on their social media accounts, they grew more curious about the brand. Thrasher eventually gave in and started merchandising their brand for the general public.
Appeal from the Skateboarding Community
The skater-kind of look slowly got more prevalent among many people. Even the high-fashion brands like Louis Vuitton and DKNY collaborated with such pro skaters as Alex Olson, Ben Nordberg, and Dylan Rieder. Unfortunately, not everyone was happy with the crossover. As a consequence, many members of the skateboarding community branded such collaboration as an appropriation of the skating culture.
Things got worse when the editor of Thrasher magazine Jason Phelps was misquoted in a Hypebeast interview. He was asked how he felt about their brand’s popularity that even celebrities like Rihanna and Justin Beiber were seen wearing thrasher clothing. Phelps was quoted saying that these people wear the brand even if they don’t know anything about the skating culture.
Clarification from Jason Phelps of Thrasher
Fortunately for Phelps, he was able to clarify his misquoted statement. He explained that what he was trying to say is that Rihanna and Justin Beiber, along with other people who don’t know much about the clothing brand, may have bought it because it is stylish and matches their personalities well.
Appropriation or Appreciation?
If you take a closer look at the different kinds of Thrasher apparel, you can appreciate it more for being a fresh brand with laid-back and relaxed clothing. The designs available are fit for the everyday get-up-and-go lifestyle of most yuppies and active and athletic individuals.
It’s comfortable yet trendy to wear, making it a popular choice among both the laid-back and the fashionable types of people. These are the primordial reasons why many people got hooked to Thrasher clothing.
And more than being culturally appropriated, the love of people for the brand can be seen as an appreciation and awe to the skater boy or skater girl style. Because more and more people embraced skater fashion, they have also grown more aware of the skills and talents of pro skaters.
Now, people recognized skating as a competitive sport that requires balance, precision, discipline, and hard work. As a matter of fact, skateboarding is one of the five sports that was added to the 2020 Olympics Games in Tokyo.
Where Can You Buy Your Favorite Thrasher Merchandise?
If you’re a new fan or a long-time avid follower of skater fashion, you can get your Thrasher apparel and other merchandise from Empire Skate online. They have an extensive collection of Thrasher merchandise and clothing for both men and women that you can choose.