“I try avoiding wearing all black but it never works!” – designer Alisha Phichitsingh
Alisha, can you give us a little more information about yourself and what brought you into fashion? I started sewing when I was 14 but I always knew I wanted to do fashion. I started in Bangkok, Thailand but would like to be based in New York in the near future.
How would you describe your style? I would describe my personal style as casual with a bit of edgy. I like simple pieces but I also enjoy details like zippers and rips.
What are you fascinated by at the moment and how does it feed into your work? I am really fascinated with the human body and people. It sort of plays a huge inspiration in a lot of work.
Tell us more about your collection “Selfportrait”. It started of with exploring my upbringings. I’m born and raised in Thailand but I am Indian my blood. I created a collection inspired by my upbringings. I used created Indian pattern work mixing it with the clean cut vibes of Bangkok. I think what makes the collection unique is the way it brings two different cultures together.
What is the most common process of producing a piece of your design? For example, where does it start? It always starts from what I imagine in my mind, then I transform it into a pattern, and then decide the minuscule details.
If designer Alisha Phichitsingh could have any celebrity spokes-model, who would it be? Kyle Jenner, I think people really look up to her style it would be interesting to see her wear some of my designs.
What do you find the most challenging part about working in the fashion industry? I wouldn’t say I am working in the industry yet but what I have realized when I work is that it is very time consuming and you really have to dedicate all your time.
In your opinion, how important is it to be knowledgeable about fashion and the latest trends to be successful as a fashion designer? I think it is very important to an extend. It is important to know about the latest trends because you have to sell but I also think designers should design without having fashion as a source of inspiration.
Who or what is your idol in fashion industry? Why? I would say the house of Maison Margiela. I really love the different textures and fabrics created in almost all the collections. I hope to explore like that in the future.
What do you think of eco-fashion? I think it is very important and I appreciate designers who work in that way.
Are there any types of clothing that you avoid wearing yourself?What’s one thing in your wardrobe you would never throw away? I would never throw away my black jeans, I just think they are so easy to put on and feel comfortable with. I try avoiding wearing all black but it never works!
Where would you like your career in fashion to lead you? What projects are you working on next? I am currently enrolled at Parsons The New School For Design. I hope to find an internship after finishing and work more in knitwear and textile design.
What was the best piece of business advice you were given? You really have to put yourself out there, you have to talk to people even if you don’t like them.
What’s the most important thing you want potential clients to know about you? For those that would like to consider working with you, what’s the best way to start? I really like to work conceptually. I think the most important aspect in my work is the idea behind it.
Tell us one thing about yourself people might find surprising. I hate dressing up.
Thank you, Alisha.
A collection inspired by the modern and mundane city scales of Bangkok, and the bright culture of India.