The Best Natural Makeup Brands of 2019

Buying makeup from a top brand can be beneficial. Check out these great natural makeup brands that sell top of the line products.

natural makeup brands

41% of adult Americans wear makeup on a daily basis, and 25% wear it a few times a week. You may be one of these blush and bronzer-loving Americans, and furthermore, you might be looking for brands that are more natural and better for your body.

As more and more companies become eco-conscious, makeup lovers aren’t as restricted in their choices and can afford to buy better products. If you want to make a switch, then keep reading to see our list of the best natural makeup brands of 2019.


For a natural and organic makeup brand, try W3LL PEOPLE. All of their products are cruelty-free; however, do note that not every single one is vegan. This brand is best for people who are aiming for the “no makeup” look. Learn the animal by-products definition.

W3LL PEOPLE uses completely non-toxic ingredients. You won’t find petroleum byproducts, propylene glycol, fillers, or petrochemicals in any of their makeup products. In fact, their range is all plant-based.

Their price range falls under $50, which means you can pick up some new items for your makeup collection without breaking the bank.

Au Naturale

Au Naturale is natural and organic, which means their products are also vegan and non-toxic. In addition, they don’t have paraben or gluten, so if you’re sensitive to either ingredient, here’s a makeup line you can finally use.

They source their ingredients from credible places and can even provide you with documentation that they’re authentic. Since Au Naturale uses high-quality ingredients, there’ll be a lower chance of your skin breaking out.

Like the majority of the companies on this list, Au Naturale doesn’t test their makeup on animals. You’ll get to rest easy knowing you’re using products that haven’t come to existence through animal cruelty.

RMS Beauty

RMS Beauty’s makeup is so natural that it’s actually food grade. So you can take a bite out of it if you wanted (we don’t recommend it though).

Their products are made specifically to avoid harmful ingredients, and not just the ones on American’s blacklist. They’ve done their research and found that the EU bans over 1,400 ingredients while the US only bans 30. So in their quest to make their makeup safer for consumers, RMS Beauty doesn’t use any of the 1,400 ingredients.

Not only does this company choose substances that won’t harm your skin, but they also pick ones that nourish it. As a result, your beauty will shine and look amazing. All your friends will be wondering about your skin care routine!

100% Pure

100% Pure is also a makeup line that’s both natural and organic. Their products are vegan, plus are chockfull of vitamins, antioxidants, and essential oils. As a result, your skin will be radiant.

If you’re looking for more than just makeup, you’ll find it with this brand. In addition to things like eyeliner and blush, they also make soaps, shampoos, and skincare products.

Not only do they have fantastic ingredients in their products, but 100% Pure is also committed to giving back to the global community. You can count on them to lend a hand to charities that help those in need, including both people and animals.

100% pure makeup


Vapour is a makeup brand that’s been given the Champion Safety status from the Environmental Working Group for Safe Cosmetics. They’re also part of the Leaping Bunny Program; this means their products are cruelty-free.

When you choose Vapour’s products, you won’t find any toxic chemicals, nor will you find things like phthalates, parabens, or irradiation. They do their part in being eco-conscious by using recycled packaging and having a wind-powered factory.

Juice Beauty

This brand is certified organic by the USDA, which means they’re definitely legit. While their products are natural and organic, like many of the other companies on this list, they go a step further. They care so much about their carbon footprint that their products are made with sustainable energy, such as solar and wind power.

As you can expect, Juice Beauty’s products are both cruelty-free and vegan, so you won’t feel any guilt whenever you use their makeup. They’ve worked with teams of brilliant scientists to create products that have antioxidants and vitamins that’ll let your skin shine.


Arrive is a clean makeup brand that uses exceptional ingredients but doesn’t charge an exorbitant price for their products. They specifically avoid using ingredients people are known to be sensitive to.

This company is completely ethical, as they don’t test their makeup products on animals and everything they make is vegan. The best thing is that Arrive is completely transparent about what ingredients they use. Not only do they list every single one on their products, but they also tell you why they’ve chosen those specific things.

Alima Pure natural makeup

Alima Pure

For another clean and non-toxic makeup brand, try out Alima Pure. Their aim is to use as little ingredients as possible in each product to keep things simple.

You won’t find sulfates, phthalates, parabens, petroleum, talc, and other harmful substances when you use their makeup. Synthetic dyes are also absent from their makeup line.

Like the other brands, Alima Pure doesn’t test their products on animals. They aim to bring out your natural beauty with their organic makeup.

Use Natural Makeup Brands for the Best Results

Now that you have a great list of natural makeup brands, you have some choices in getting the best results for your look. One of the best things is because so many people are becoming more conscious about what ingredients are in their makeup products, major companies are upgrading their makeup lines without hiking up prices too much.

For you, this means you can get higher-quality makeup without shelling out big bucks. So the next time you’re at the shopping mall, pick up some of these brands and see how they work for you!

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