Product photography is a crucial part of digital marketing and ecommerce. High-quality images will improve your SEO and drive more traffic to your site. Studies also show that stunning photos can influence visitors to buy from your webshop.
However, taking nice photos is more than just investing in a decent camera. You also have to edit your raw images to make them look better, a process known as product photo retouching. Photo editing or retouching is the seasoning that adds extra flair to your final edits.
Herein, we look at types of product photo retouching and why it is important. The article will also cover some of the best apps for photo editing.
Types of Product Photo Retouching
There are different levels to photo retouching depending on editing skills. Some high-quality raw footage will only require a few adjustments before they are ready for posting. Basic editing involves cropping, noise correction, background removal, and resizing.
Medium retouching involves some more complex operations. The editor will also look into things like color correction, contrast, brightness, and saturation. Advanced photo editing apps can automatically detect and correct some of these issues.
In advanced photo retouching, the process requires professional editors from Squareshot. The work may involve removing blemishes and wrinkles or cropping unwanted parts on the photo. More work will include creating an invisible mannequin effect for apparel product photography.
No one style fits all when it comes to editing photos. Different photos may require edits depending on the type of photography. However, quality photos shot using the best cameras with the correct setup require fewer edits.
Word of caution: too much editing can do more harm than good. Managing to maintain authenticity is critical when retouching product photos. Using filters can make the photos look fake when you are using models to pose with your products.
Why Is Product Photo Retouching Important?
High-quality and stunning images will improve the aesthetics of your online store. Furthermore, you will attract more traffic, which you can convert into sales. Most ecommerce owners make the mistake of using product images from the original manufacturer.
Shooting and editing your product images boosts brand visibility and authority. You can create unique colored backgrounds, watermarks, and custom margins for your product photos. This way, customers will easily identify your brand from the pictures.
Website performance relies on how fast your site loads. Raw images can be too big, making your site slow and eating up storage space. Product photo retouching allows you to compress the images while still maintaining the original quality.
Tools For Product Photo Retouching
Adobe Photoshop is one of the best photo editing apps in the world. It has all the tools you need to make your photos look better. It is available on all platforms including iOS and Android. The only downside is that the functionality is limited in the smartphone version.
Snapseed is another great photo editing application with all the tools needed to make medium edits. It is perfect for newbie photographers who are still learning the trade of editing and retouching. What’s best about Snapseed is that it is free and available on both iOS and Android.
GIMP is an online photo editor that has been around for years. The app comes with a healing tool, layers, blending mode, and a custom brush tool. It is a perfect tool if you don’t have a powerful PC that can run Adobe Photoshop.
Product photos can look good in their raw form, but a little editing can take them to the next level. You can hire professional editors to retouch your photos before using them on your platform.