Packaging Considerations You Must Have For Your Food Products
Packaging food products effectively is vital. These processes should be far more than just an afterthought or a finishing touch on a great product.
Effective packaging helps your firm build brand recognition, make transportation and delivery easier, and protect the product itself and the environment. Workflows can also be bolstered alongside a greater product volume. Therefore, packaging shouldn’t be underestimated, and your food business should do everything possible to optimize its potential here.
Many packaging considerations must be carefully weighed in your mind. After the jump, you’ll find a few crucial points to consider.
Think About Transport and Storage
If you have a small consumable product that’s stashed inside a bulky package, you’re obviously wasting space. Keep things proportionate, and you’ll be able to get a greater volume of products shipped out for delivery at a time safely.
Packaging too big can also mean that the consumable products inside are less secure and, thus, more susceptible to damage. Having packages within the packages can better protect your goods in transit. A layered approach can be a mild inconvenience for impatient customers, but those who care about quality will appreciate your firm’s additional safeguards.
Speed Up Packaging Processes
Of course, packaged consumable products can’t be stored forever. Inventory flow is crucial. Work with BluePrint automation for your food packaging needs. Their case packer and tray packer innovations are designed to require minimal maintenance and fit your process like a glove, integrating seamlessly. Many different types of food products are accepted from bulk using proprietary BPA feeding technology, which you can maximize your output.
There are other ways to speed up packaging processes too. Automating different parts of the process, training workers to use machines properly, and even just keeping packaging areas clean and tidy all contribute significantly to faster manufacturing. From state-of-the-art tech to basic principles, it’s all required to have a speedier approach to packaging.
Make Recycling a Priority
Having lots of food packaging to boast of is great. However, you should pay the same consideration to its end as you do to its creation. Over 40% of all plastic used globally is used for food packaging, most of which is single-use. The world is fast becoming more eco-conscious, and consumers also identify with the food products they purchase a little more. A snack isn’t always just a mindless thing to nibble on, but now more of a lifestyle statement with all the awareness raised around health and eco-conservation.
You could consider using something other than harmful plastic food packaging. Some types of plastic are recyclable and are okay to use. Beyond that, there’s paper packaging and compostable and biodegradable alternatives. Whatever you choose, ensure your customers know about the decision on the packaging itself so they can recycle or repurpose the packaging as needed.
Many packaged food items try to win the consumer’s attention and favor. Still, bright colors and fancy fonts aren’t enough to impress. Customers can put packaged food down just as easily as they picked it up.
Truth and honesty are the two things that will ultimately influence them. Ingredient and allergy information is a matter of law, but build upon that transparent goodwill with your packaging. Stay away from anything abstract and keep things straightforward.
Provide accurate images of the food on the packaging. Even better, you could have transparent film on the packaging so customers can see the food before purchasing. Clear instructions on how to prepare the food can strong-arm a purchase. Use simple language, and avoid jargon.