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How Much Does a Rolex Cost on Average?

Today, 25% of Swiss watch purchases are Rolex models. It’s an iconic watchmaker with more than a century of experience in craftsmanship, engineering, and trendsetting.

Whether you’re a watch collector or a complete novice, the name Rolex rings out, and it’s considered the holy grail of watches. Buying a Rolex requires you to learn the ins and outs of the market and how much you’ll pay.

But how much does a Rolex cost? We’re happy to explain. Keep reading for more advice related to buying one of the timepieces.

how much does a Rolex cost
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How Much Does a Rolex Cost?

When you are trying to purchase a Rolex, you must start with the cost. Entry-level models of these watches will cost you between $5,000 and $6,000 in most cases. These are more than just luxury purchases – they’re investments.

More than almost any other watch brand, the Rolex holds and increases in value over the years. Rolex watches that cost $10,000 a few decades have appreciated to a $30,000 price tag today. In a 10-year span, the best Rolexes appreciated more than both gold and real estate.

You must study the watch market to learn which aspects cause the price of a timepiece to go up or down.

The Types of Rolex Models

The watch model that you’re looking into is one of the biggest determiners of price. Certain models are made with high-quality materials, are rarer, or have more appeal. When you get to know what each Rolex model has to offer, it’s easier for you to consider the price factors and understand what price point is considered fair.

Here are some of the most popular types of Rolex models that you might consider:

Rolex Submariner

The Rolex Submariner is one of the most important watches ever released. It not only was the first watch of its kind, a diver watch, to feature water resistance at depths of 100 meters. Rolex released this model in the 1950s to compete in the sports watch market.

Since then, the Rolex Submariner has become one of the most worn wristwatches on the planet. The price of this watch ranges anywhere between $15,000 and more than $30,000.

Rolex Yachtmaster

The Rolex Yachtmaster is yet another offering that exemplifies the creativity and quality of the Swiss watch brand. The Yachtmaster was released in 1992, which is a milestone since Rolex rarely comes out with completely brand new models. This watch comes in both stainless steel and 18k gold varieties and features the engineering and movements that continuously sets the Rolex brand apart.

The Yachtmaster is the epitome of quality and class and is a stylish choice for just about any wardrobe choice. You’ll pay between about $15,000 and more than $20,000 for the Yachtmaster.

Rolex Datejust

The Datejust is an iconic offering from Rolex, and it’s also one of the most popular and accessible models. It’s called the DateJust because it features the day’s date in a window by the 3 o’clock hand. This watch was originally released in the 1940s to celebrate 40 years in business for the Rolex brand.

It’s a minimalist, elegant, and stylish offering from Rolex, which you can purchase for about $7,000 and up from certified watch dealers.

Rolex Sky-Dweller

The Rolex Sky-Dweller is one of the new offerings from Rolex, as it was released in 2012. It’s a luxury watch that features two different time zone readings, a chronograph, a fluted bezel, and both 18k and white or yellow gold and steel mixtures.

This watch even comes with style choices like a rose gold bracelet and chocolate face. These are among the pricier Rolex offerings, as you can expect to pay $40,000 or more for one of these models.

Rolex Oyster Perpetual

The Rolex Oyster Perpetual is the beloved entry-level model of the watch brand. They start at about $5,000, and feature the clean, distinctive look and build that we’ve all come to expect from Rolex. It comes equipped with a high-quality Swiss watch movement, a certified chronometer, and bold, colorful face plates.

These watches are timeless and elegant and will stand out no matter where you’re at or how you wear them. It comes in a variety of sizes, from 28 to 41 mm. This is the perfect daily wear watch, regardless of which variation suits your fancy.

The Condition and Authenticity of the Rolex

Aside from the model, you always have to consider the condition of the Rolex. The most pristine, well-kept, flawless Rolexes will retain value, while damage and aging can bring the price down.

Consider whether you’re going to buy new or pre owned timepieces. Regardless of which you go with, make sure to choose a certified Rolex dealer. They’re legally allowed to sell these watches and will be able to furnish certificates of authenticity and other documents to go with your purchase.

The fake watch market is also a thriving area of business, so there are sophisticated counterfeiters that catch people off guard each year. Always verify that your watch is made by Rolex and that you get it appraised and verified before making a purchase.

Get to Know Your Luxury Watches

So, how much does a Rolex cost? Now that you know the main details that play a role in the price, buying a Rolex becomes a much clearer proposition. You will become both a collector and an investor when you approach all of your watch purchases with this level of detail.

Check out our other articles to learn all about Rolex watches and other amazing timepieces.


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