3 Popular Country Clothing Brands You Should Have on Your Radar

Do you enjoy playing with your outfits? How about stepping up your game with the raw simplicity of country-inspired apparel? While adopting the entire country lifestyle may be a bit of a stretch, nothing stops you from experimenting with comfy western attire to add some edge to your style and versatility to your wardrobe.

Popular Country Clothing Brands

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With that said, several brands have created country-based clothing lines throughout the years, each attempting to outdo the other in terms of western detailing. The following are a few names to consider when looking for country clothing for any occasion, whether it’s a BBQ or a country concert.

But First Things First, What Is Country Clothing?

This type of clothing was traditionally worn by farmers, ranchers and cowboys to do their everyday tasks without ruining their entire wardrobe. Country clothing is typically quite durable and long-lasting because it must withstand a full day of outdoor use.

Through the years, the fashion industry has given this type of clothing a more modern feel. There are several trendy country dresses available nowadays that are both fashionable and comfortable.


Ariat is a brand that’s popular among those with a western lifestyle. Authentic, technical, and stylish, everyone from the roughest ranchers and rodeo athletes to the most fashionable western fashionistas has worn an Ariat piece.

So, what is Ariat known for? Since entering the market in 1993, Ariat has been the pioneer in incorporating athletic footwear technology into equestrian athletes’ boots. Although the company is still best known for its sturdy and high-quality cowboy boots, many also love wearing Ariat outfits made of practical and comfortable clothing.

Ariat clothes are stylish, long-lasting, and comfortable. But that’s not all. They’re also jam-packed with distinctive, creative technical features created by reimagining and revamping old items to fit the demands of modern country people.

Popular Country Clothing Brands

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From jackets and gilets to shirts and breeches, you have a wide range of casual, technical, and competitive apparel. Each piece of Ariat clothing is designed for a season and function. This means you’ll be able to create Ariat outfits to suit your needs.

For example, in the Ariat specialised cold series, you’ll never feel chilly or uncomfortable. Even though winter in Australia isn’t harsh as in certain parts of the globe, you shouldn’t underestimate it – especially when spending time in the outback. The AriatTEC Cold Series technology helps keep the core warm, allowing you to maintain a comfortable body temperature.

The AriatTEK Heat Series, on the other hand, protects you from the sun and keeps you from sweating. When it’s uncomfortably warm, wearing clothes that feature this technology can help you stay cool and dry.

Ariat clothing is highly breathable despite featuring sealed seams to keep out water and wind. The innovative technology allows the body’s heat and moisture to escape while the surface fabric deflects liquids and wind.

Furthermore, the apparel is made with precisely the right amount of flexibility thanks to the performance stretch function. This way, you’ll experience an improvement in your overall performance and mobility.

As you can see, when you buy Ariat clothing, you’ll get stylish apparel and pieces that can withstand the demands of the outback.


Both fashionistas and hard workers enjoy the durability, comfort, and style of the Wrangler brand. It is perhaps best known for its ability to change with the times. In the past, you could count on their trustworthy pants to protect your saddle with precisely crafted rivets. The purpose of the rivets is to withstand the strain of human labour.

In terms of style, Wrangler does an excellent job of remaining fashionable and versatile. This means you can wear the same outfit from work to a night out downtown while maintaining your tough cowboy image.

Popular Country Clothing Brands


Regarding comfort, Wrangler uses top-notch materials that keep you dry and toasty in the winter and cool in the summer. Additionally, these fabrics don’t restrict your movements and let your skin breathe. Wrangler is the best option if you want to stay comfy all day, no matter where you go or what you do.

Although Wrangler sells a range of goods, its jeans are the best-known item. Performance is the cornerstone of Wrangler’s denim and has been since the company’s founding in 1947 in Greensboro, North Carolina. The company’s first goal was to improve the classic blue jeans to make them more cowboy-friendly. So, they packed their jeans with precisely sized pockets, flat rivets, and belt loops for increased functionality.

Over the years, those components have been upgraded for a more modern look, but the denim’s durability has remained the same. These are sturdy, durable jeans that won’t stretch out, droop, or bag after only one use.

You can easily recognise Wrangler jeans by the embossed leather patch on either the back pocket or the waistline. Most pairs also contain a white or black tab. All of the copper rivets on Wrangler jeans have a vintage aesthetic.

Thomas Cook

Thomas Cook is another internationally-known Western brand with an Australian origin. Its selection of country clothing offers the ideal balance of simplicity, functionality, and comfort.

There are lots of options available for casual riders and bush travellers, even though some of their designs are meant for equestrian use. You’ll surely discover something you like when browsing the Thomas Cook clothing line, even if you merely need to run errands downtown.

Popular Clothing Brands

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What began as a small footwear manufacturing company has grown into one of Australia’s leading country wear companies. Today’s Thomas Cook apparel offers a diverse choice of country wear, from comfortable undergarments to robust and fashionable coats that keep you warm on the coldest days. Despite appearances, the majority of their assortment is manufactured from 100% natural cotton or cotton mixes. This results in wonderfully comfortable garments that you may wear every day and that will last you for years.

Cotton is of the strongest natural materials. Additionally, it is hypoallergenic, breathable, and kind to the skin. This makes it simple for it to quickly remove moisture from your skin, which is especially helpful during the humid summer. When it comes to cleaning, cotton is easy to take care of. Even after numerous washing cycles, it will still look brand new because it is machine washable.

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