People using social media to market their brands or business know that continuous learning is the best way to stay ahead of the competition, keep up with trends, and monetize Instagram. Besides learning the terminologies used on Instagram, every newbie should utilize various Instagram growth services, especially those that offer free trial IG followers. One such example is SimplyGram. Their AI-powered optimization service can easily help you gain more than 5000 followers monthly. You can check out the various SimplyGram reviews to see what other users say about the service. In the meantime, here are some of the Instagram terms you need to familiarize yourself with if you recently started using the platform.
Bio
This is your Instagram profile biography. It is where you get to tell your fans about yourself or your brand and business. You can use emojis, bullet points, hashtags, and @ to mention other profiles. Links to your website are also added here to drive traffic.
Notifications
These alerts appear whenever your account gets social media activity, such as comments, mentions, and likes on your posts. Respond to these comments and messages immediately after you get them to increase engagement. Additionally, you can push the notifications you want to receive. Go to your settings, click on notifications, and turn notifications off or on.
Algorithms
Algorithms are what dictate the order of how you see posts on your feed. Instagram uses this feature to influence how you interact on the platform and what content you see. Algorithms record every action you make on Instagram and use the information to customize content on your feed.
Hashtags
This is a word or a phrase with the symbol # before it to make it searchable. Hashtags are used to categorize posts, so you need to use relevant keywords to help people find you.
Handle
Instagram handle is also referred to as a username. This is the name that users use to define a specific profile. The handle is found at the top of the profile with black lettering. When you sign up for Instagram, choosing a username for your brand is one of the first things you will do. The username can be your actual name or that of your brand. Alternatively, it doesn’t have to relate to your real name.
Reels
Reels are short videos of 15, 30, or 60 seconds. Short videos such as reels have grown popular due to their easily consumable nature. The video content created with reels is fun and engaging and doesn’t take up too much time for the viewers. Reels offer an editing suite that can add music, voiceovers, stickers, texts, and other special effects.
Insights
This statistics Instagram feature allows you to monitor how your posts are going when people interact with your content and how they are discovered. Insights will help you develop a content strategy to keep you focused.
IGTV
This is Instagram’s new feature in an attempt to encourage long-form videos. IGTV is a standalone app and can also be found in the main Instagram app section. You can view these long-form videos by clicking the TV icon in the top right corner.
Stories
This is an Instagram feature borrowed from Snapchat. The stories feature allows you to post photos or 15-second videos that disappear after 24 hours. One can add emojis, texts, hashtags, mentions, and doodles to the images.
Instagram Live
This feature allows users to interact with their fans in real time. Once you go live, it will appear on top of your followers’ Instagram with a play icon, and they can decide whether to join you. Additionally, once your live streaming ends, you can share a replay of it to Instagram videos (IGTV) or your live archive. You can also download the video to post it later or on other platforms.
Live Rooms
With live rooms, Instagrammers can broadcast to up to three users simultaneously. The main goal of the live room is to open opportunities for collaboration and creativity, for example, panel discussions or talk shows.
Conclusion
You should take your time to learn about Instagram features and commonly used terms. Knowing these Instagram features and how to use them will give you the step ahead to work towards your marketing goals. You can bookmark this article and use it as a reference whenever you need to refresh your memory on what each term means.
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