Uniforms are one of the most powerful branding tools that you can use. They give your employees an air of professionalism and allow people to immediately identify them in a store. While style is important when picking uniforms, many other factors need to be considered. If you overlook some of them, your employees may not be able to perform optimally or you won’t be able to get the branding benefits. Let’s take a look at how to create the perfect uniforms for your team.
Pay Special Attention to Fit
This is probably one of the most underrated factors when choosing uniforms. Poorly fitting uniforms will immediately make your team look unprofessional and will defeat the uniform’s whole purpose. This is why you should go with a supplier that has a wide variety of models that will fit both men and women perfectly. If you’re looking for one, Screen Textiles is a good place to start your search. They have some of the best brands such as Gildan, Fruit of the Loom, and SOLS, and allow you to use different printing techniques depending on your needs and budget. They have one of the widest selections online and will deliver uniforms straight to your door in three days or less free of charge.
Think About Comfort
It’s also essential that you think about comfort when choosing uniforms for your employees. If they don’t feel comfortable, they might not be as confident and it will start affecting their morale. You also want to make sure that you take the environment in which they work into consideration. If they work outside a lot, you have to use breathable materials. You should also avoid dark colours as they might get hot. And, if they do any intense work, make sure that you go with moisture-wicking materials.
Go for Quality
You also have to choose high-quality materials. If you cut corners here, the uniforms will wear quickly. You don’t want uniforms to start fading after a few washes. The material also has to be able to deal with the type of work your employees do. The more durable the uniform, the less you’ll have to pay in the long run.
Don’t Forget to be Stylish
Style is also something you have to consider. You want your team to look modern, so inspire yourself from current trends. You want to project the image of a business that is moving forward and receptive to change.
Brand Consistency
Finally, you have to consider how your uniforms fit with your overall brand. You have to keep everything as consistent as possible. You can’t use a completely different font for the uniforms, for instance. You also need to choose colour schemes that will complement your branded material.
This is all you need to know if you want to create uniforms your employees will love and which will benefit your brand. Don’t hesitate to ask them for direction either if you want to make sure they enjoy wearing them.
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