Before technology became the backbone of the business world, running a salon involved having a shop with signage outside and sharing flyers with passersby. Although many salons still use those traditional marketing methods, the metrics have changed a great deal as marketing has moved online. So, if you don’t have a website yet, your inability to keep up with the times can cause a lot of struggle in your business. This article breaks down the benefits of websites for beauty salon owners and why they should be the next element you add to your business.
You gain credibility
Many people visit a company’s site before patronizing their business, hence why a website is vital. Having a high-quality website tells potential customers you’re serious with your business and you’re thinking long-term. The best thing is, it doesn’t require a lot of effort on your side.
Find a great website designer and pay for web hosting with a virtual private server (VPS) or a dedicated server. Private servers are more efficient and offer less downtime than shared servers; however, it helps to use a good hosting company. If you’re in Canada, for example, an online search for “Canada VPS hosting” will help you find the best hosting company.
Once your site is up, you can then start sharing all the relevant information about your business that’s likely to bring in clients by the dozen. Some of the things you can include on your website are your services and their rates, your geographical location, and testimonials from existing clients. You can also create an online gallery showcasing your work as well as the salon’s magnificent interior and state-of-the-art salon furniture and salon equipment like salon chairs and barber stations. Lastly, many salons now have an online store selling beauty products, which is a great way to up your income.
It makes your brand always accessible
Your website will be operational 24 hours a day while your store will be open for only a few hours a day. This means for 24 hours each day, you can deliver quality services through your website for new and existing clients. With your website, you’ll be able to help customers review your products and services even while your brick-and-mortar store is closed. They get to contact you, schedule appointments, and make purchases while you’re away from your desk.
It saves you money long-term
A professional website often seems like a huge investment initially, but when done right, it can help you save a lot of money in the long run. Once your professional website is up and running, you can add and change your content regularly with ease at no additional cost.
Websites offer you a higher and wider potential market than most traditional modes of advertising, like radio, newspaper, and promotional materials. The upkeep cost of a website is also cheaper when compared to mainstream marketing, making it a very cost-effective way to promote your salon long-term.
It improves your customer service
Every business thrives on great customer relations, and having a website is one great way to offer value-added services for your customers. When done right, you’ll have existing customers coming back for your services while making referrals to friends and family. Concerning customer relations, there’s so much your website can help with as a salon owner. Firstly, you can share tips with customers on how best to use your products. You can also offer advice on hair care and the best products for different hair types. Lastly, you can offer consultation services via a chatroom before booking a visit session.
To conclude, if you want to save a lot of money on advertising and marketing, having a website is one great way to do that. It’s also one of the best ways to get higher traffic to your business in the technological era.