8 Mistakes That Small Businesses Make in Starting an Online Business
In this article, we will look at eight mistakes that small businesses make when starting their online businesses and how to prevent them.
These days there are no successful companies and brands that have not established their presence in cyberspace. Many of today’s small businesses also choose to enter the field, but due to lack of knowledge they are doing the wrong thing.
Investing in internet marketing is now one of the most important and smart decisions that any brand, company or even small business can make. Online trading is a lucrative topic in today’s business, and doing it right can alter the profitability of your marketing campaigns. The presence of millions of users, efficient tools and unique features in this area will bring you closer to your economic goals in less time.
Successful online presence in this great competition requires a website and social networking activity. You need to take your internet business seriously and be as close to your customers as you can to succeed. While online trading is very lucrative, the presence of many competitors and professionals has made success in this area dependent on doing the right thing.
Startups that decide to enter the online business world can easily waste their time and money without aiming at some issues. We continue to point out eight common mistakes that new and small businesses make when launching their Internet business and therefore fail in this regard. If you are also one of these businesses, check out this list and learn about these mistakes and try not to do them in your own business.
1. Not Having a Website
Not having a website is the first big mistake of any brand or business that has started its internet marketing. If you do not have a website, you will not comply with the rules of internet business, and in fact, you cannot do much without a website for online activity. This is even true for businesses whose major activity is in stores, restaurants, cafes, etc.
Keep in mind that having an active website can significantly improve your business and customer relationships. Also, with online activity you can expand offline relationships such as dealing with fixed customers and so on but with offline activity you cannot attract online customers.
It has been proven that many businesses entering the cyberspace were unable to enter the next phase of online competition due to lack of website. Given these issues, it can be seen that the first step to a strong online business presence is to have a website.
2. Having a Bad and Inappropriate Website
First Impression is very important. This is also the case in the virtual world. A good website is a website that is not only visually appealing but also evolving in terms of information or in terms of comprehensiveness. The first reason for building a website is to connect your information and messages to your audience. As a result, you need to make sure that your website delivers the necessary messages well and without complexity to the user.
Powerful and engaging visuals, high quality content and fast loading are the most important evaluation points of a website at first glance. On the contrary, avoid the complexity and placement of too many items. Avoid sharp coloring and heavy photos, trivial menus and extras. This initial impact is very important to your brand’s appeal in terms of appealing to your brand, and users will get the most out of this first impression. This is one of the issues that has many victims and small businesses that have not paid attention to it are doomed to failure.
As a webmaster or owner of a new business, you should pay special attention to this issue. Providing a good website can be your launch platform for success, and a bad website can end your internet activity before it can be seriously launched.
3. Websites that are not Optimized for Mobile
Nearly 50% of global website visits in 2017 were made by mobile phones. It is also projected that by the end of 2020 the number of smart phone holders will reach over 2.5 billion! With these numbers, it is no longer necessary to explain why every business should take mobile marketing seriously and optimize their website for mobile users. However, most startups do not pay attention to this issue, and with this simple neglect, almost half of their major visits are irreversibly challenged.
But What are the Key Criteria for a Mobile-optimized Website?
• The website should be fully loaded in less than a few seconds. This means that the content in the Responsive version of the website should be lightweight so that it is as fast as possible.
• In the mobile version of the site you should focus on displaying the main sections because the mobile version does not have enough space to display all the information, so you should consider the best and most important parts for the mobile version of the site.
• The various sections of the website should be easily accessible and sophisticated, so that users can quickly get what they want.
4. Use Non-optimized Ads for Different Devices
Keep in mind that the behavior of mobile users with desktop users will be different in search and web browsing. Users of home and desktop systems, tablet owners and mobile phoneowners are in a similar situation. These users are often looking for more information from web browsing and search engine searches and usually the amount of content searched for is not much different. On the other hand, mobile users want fast results.
So with these tips, you can say that you have to think separately for both groups to show ads. This means you have to optimize your ads appropriately with users’ devices to get the perfect result. According to the results, optimized ads for mobile had better feedback. So try to consider specific proprietary ads for the mobile version of your website.
Many successful websites even make it easy for mobile users to communicate with just one click to make it easier for mobile users to click on the icon or link in a fraction of a second. That they can achieve. Ignoring this has troubled many newly established businesses seeking to make money from the online advertising system.
5. Not Being Present and Unavailable
One of the common behaviors of users to find you trust as well as to resolve any ambiguities or questions is the bridge between you and them. If you are embracing this desire of users, you have taken a crucial step in the development of your internet business, considering using different platforms and social networks to connect with users. It is also advisable to set up an online support for them so they can get in touch with you as soon as possible.
By creating different ways of communicating, you keep your business up to date and make yourself available to users. Remember that you should always be available as a momentary backup and not force users to communicate with you. This is one of the mistakes some new webmasters make. For example, opening a new chat window as soon as users log on to the website is one of these errors. This will allow users to make decisions.
6. Being Present on All Platforms
It is a misconception that a business needs to be present on every platform, social network, and affiliate community. The main website, blog and a few social networks will be enough for an online business. Unmatched presence in other cases is only a waste of time and also sacrifices quality for quantity. Admittedly, a young business has more important tasks than being present on all social networks, and wasting time on it can greatly slow your progress.
This requires proprietary content for each platform and obviously it will take a long time to manage it. Sharing the same content across all of these platforms will not help you, and it may also weaken your ability to manage and produce new content. The right decision in this regard is to first of all follow your audience and check their interests. Then find out which networks these people are most present in and work on those networks.
For example, if your target audience is business people, you should go to networks like LinkedIn and utilize LinkedIn messaging for your sales strategy. And if your goals are younger people, boost your activity on networks like Instagram and…do.
7. Not Using SEO Processes
Local SEO is a process by which you can ensure that you are present within websites and internal results of a particular country or language. According to a survey, nearly 90% of users said they search the internet at least once a week for a local or domestic business. This volume of user engagement proves that you have no chance of attracting customers and users no matter what the SEO category.
Certainly creating a successful local SEO campaign will help you get a better ranking in your country (from search engines). If you are also aiming to gain credibility globally, you should follow the processes of Global SEO or Global SEO. A successful SEO campaign requires a lot of work, not all of which can be mentioned in this article. But the most important ones are using keywords, optimizing metadata, increasing page load speed, adding site map, adding your contact details to Google My Business system and more.
The topic of SEO is complex and very broad. The same complexity also confuses many professional webmasters, let alone newcomers who have just launched their site.
8. Drop Everything at Once
Promoting and gaining credit for an internet business just like other types of businesses, requires patience, diligence and perseverance. Many new businesses, after spending some time thinking that their efforts have not worked well, may be confused to continue their business or may not even be of the same quality. This will help you reduce your online presence and stop trying to attract customers. This is exactly the opposite of what users want.
When a user enters your website or one of your social networks and realizes that you have been inactive for some time, the unconscious will evoke the feeling that you cannot be seen as an active business. This makes your number of users and customers unbelievably drop. If all these businesses would continue to operate with great patience and diligence, they would have greatly improved.
There is no doubt that your presence in the world of internet as an online business will provide a smooth and profitable path for your business. But along the way, simple mistakes can also distract you. So, given the common mistakes we’ve described in this article, start your own online business and get serious.