There has never been a more exciting time for entrepreneurs. Change is in the air and modern technology is well-equipped to accommodate our dreams. From developing a brand and purpose to promoting and sustaining them, tools are available to support each need. But, since society’s concern today is drawn to ethical issues as much as corporate, sustainability is becoming more and more of a priority.
So alongside questions of efficiency is the eco-friendly impact of utilising the digital world. This ecological pressure comes from customers themselves, if 2019 surveys have anything to say, revealing that 72% of shoppers are more environmentally conscious than five years prior and 81% expecting their habit to increase over the following five years. Below are three key sustainable advantages to businesses and consumers making the most of viable tech tools. These different sectors are already familiar with such perks and are helping to establish greener mentalities as the way of the future.
Less Travel and Paper
Providing services online can save the planet from the unnecessary emissions of driving or public transportation. Some needs do demand face-to-face interaction, but not everything. Take a look at how telemedicine is changing healthcare and human habits. Immediate advice and diagnoses via a Skype call is a very handy resource for patients and doctors both. The private and direct, if remote, contact makes minor appointments to medical centers redundant and leaves schedules open for more critical cases that may have greater need of one-to-one visits.
On a purely practical note, the online route also promotes the use of digital instead of paper documents requiring your attention or signature. Even better, technology has a sustainable solution for pretty much every aspect of business management, so apps like Templafy exist to manage the chaos of corporate files. They give medical centers or any other type of company a single platform through which documents are created, sorted and distributed – minimal paper involved.
Less Overall Resource Expenditure
This relates to a range of materials, including paper, that businesses no longer need to waste while keeping things running smoothly. Digitising data instead of collecting folders upon folders of documents is good practice and, at the same time, reduces the struggle of analysing it all manually. As a great example, The Netflix Technology Blog explains how the streaming service’s MezzFS software helps encode and sort through its content, which is then delivered to customers 1-3 GB per hour.
Any company or project is only a few clicks or filters away from the required information. AI systems are especially effective in HR for digital recruitment. Without leaving the house, applicants can do screening tests or whole interviews on any device. It’s a great alternative to paper questionnaires in plastic folders with most copies being discarded in the end. The compiled data from the digital process then helps employers make informed recruitment decisions.
Eco-friendly Approaches Normalised
Once, DVD stores sold or rented out movies, each within a plastic case and maybe wrapping too. Now, YouTube provides the same service but online and immediate. In terms of more niche entertainment, roulette tables are fun but require various materials, something remedied by online roulette’s high-end programming. The ball, wheel and vibrant textures are just ones and zeros yet no less satisfying, whether in American, European or French style. The point? Having easy access to a vast range of digital tools that improve consumer and corporate experiences motivates people to turn to them before other solutions.
Digital-based strategies are already among the first steps new companies take towards setting strong and efficient foundations in their respective markets. For instance, someone launching a restaurant and aiming for success will typically know about essential technological features like POS and inventory systems, a website and social media presence, not to mention customer service tools. All of these parts of managing a business can be designed, delivered and used through virtual means, which, once again, reduces the consumption of unsustainable materials.
It seems that digital business management and ecology complement each other. In fact, industries that successfully set up institutions with environmentally friendly cores are the greatest champions of just how sensible and functional sustainability really is. While there’s still room for improvement in technology’s ecological contribution, its potential becomes brighter still with each new innovation.