In today’s world of high tech, low attention spans, and shortening attention spans, it seems as though brochure printing services is running the risk of becoming obsolete. There are still many people who prefer to sit down with a good old-fashioned brochure or two in order to get all the information they need before making a purchase decision. Some brochures have even taken advantage of this and created interactive brochures to keep their audience interested and engaged.
Khanh Tu Nguyen Huy/Unsplash
Many people tend to shy away from print at the moment because they feel as though it is a thing of the past – something that doesn’t allow them to connect with an audience effectively or capture their attention in the way that digital media does. However, there are still some who would like to make the switch back and feel as though they need a little push in that direction.
The following is our guide on how you can make your brochures interactive:
1 Add QR Codes
You probably already know what a QR code (Quick Response code) is, but do you know how you can use it within your brochure to make it interactive? By adding a QR code, your audience can quickly scan the code and then access a video, website or download an app that is relevant to the information they are looking for – without having to type out any URLs. It saves time and energy – both of which people always feel as though they are running out of.
2 Add Social Media Buttons
For people who prefer to take their research into their own hands, social media buttons are always a nice addition when it comes to creating interactive brochures for your clients. This allows them to share information with their friends on social media sites like Facebook and Twitter, without having to lift a finger or type out URLs.
3 Add an Interactive Bibliography Section
If you are writing a brochure on one specific topic, it is always beneficial to include links to other sources of information within the brochure itself. Not only does this allow your audience to do their own research if they choose to, but it also gives them the ability to access additional information should the brochure not contain enough information. If you would like to learn more about this, check out our guide on how to write an interactive bibliography.
4 Add a Feedback Section
If you want your audience to give you some outside feedback on your products or services, it might be beneficial for you to include a feedback section within your brochure. If you do, make sure that you also add a question asking what they thought about the brochure in general and see if there is any way you can fix it before printing or publishing another version of it for other people to read.
5 Add a Quiz Section
This is something you can do if you are creating interactive business brochures for your clients to use in their marketing campaigns. By adding a quiz section, it allows them to test the knowledge of potential customers by asking questions that they might receive on an exam or quiz that they have to take before making a purchase. If you do choose to add a quiz section, it is best for you to add at least five questions so that your audience feels as though they learn something from taking the quiz. This will keep them engaged and might even prompt them to read more of your business brochures in order to get a better grade next time around. Here is an example of what a quiz section might look like:
6 Add an Interactive Product Section
Much like the interactive bibliography, this allows your audience to browse through other products or services by clicking on them and it also allows other companies to advertise their own products or services too. This is always beneficial for both parties and can help you increase your online presence as well.
This is a great way to show off all of the products you have to offer, without having to list them out one by one or have a separate page for each of them.
7 Add an Interactive Price Table Section
If you are creating brochures for your clients to use, it might benefit you to add an interactive price table section so that they can see all of the prices at once, without having to go through each individual product. This is especially helpful if you have a large inventory with many different products and services available for people to choose from.
8 Add a Link to Your Store
If you have an online store that you want to promote, it might be beneficial for you to include the link right on the brochure itself so that your customers can purchase things right away if they choose.
9 Add an Interactive Gallery Section
This is something you might consider adding if you are creating interactive business brochures for clients to use in their marketing campaigns. By adding an interactive gallery, it allows them to show off the type of work that they have done before and also allows potential customers to browse through their previous projects without having to visit another website or portfolio online.
10 Add an Interactive About Section
If you want to give more information about your business, it might be beneficial for you to include an interactive about section within your brochure. This allows potential customers to learn more about you and what makes your business unique from others without having to visit your website.
One great tip when making brochures is to use Venngage — an online brochure maker and the best infographic maker that offers a wide range of brochure designs for everyone. Here are some brochure examples from their website!
Venngage
Venngage
Venngage
Venngage
If you learn how to create interactive business brochures, it will benefit you and your clients greatly. There are many people who lack the proper training because they only know how to make regular static business brochures and don’t know about the benefits of creating an interactive one. By saving time and money on designing a new version each time for multiple clients, you can save a lot of time and keep your business booming if people like the interactive version that you have created for them.
Now that you know about the benefits of creating such an item, it is up to you if you choose to learn how to use this design template in order to benefit your clients and yourself as well. And if you’re having a hard time making one from scratch, consider using Venngage. The best time to start making your brochure is now, so go check out their website and enjoy the features they offer!
Read More:
3 Sticker marketing ideas successful companies use
