Over the last few years, the online fashion industry has reached new, unprecedented heights. Primarily, this is down to the rise of digitalization. According to figures from Statista.com, the style-oriented sector is forecast to enjoy a compound annual growth rate of 8.94 percent, thus taking the fashion industry’s market volume to $1,183 billion by 2029. Given the unrivaled variation that exists in fashion, the rise of comparison sites will bring a user-friendly approach to digital shopping without compromising on finding the latest deals and on-trend styles. So, let’s take a look at why it’s advisable to browse the fashion sector’s digital offerings.
Why Has the Sector Moved Into this Marketing Approach?
Although fashion retailers taking their businesses online isn’t a revolutionary concept, the emergence of comparison sites indicates an ever-growing desire to enhance web-based shopping experiences. In 1995, the launch of Amazon and eBay somewhat set the tone for the future of online shopping. Both platforms have long allowed prospective shoppers to peruse their offerings through various search functions and filters. This functionality has since been integrated into fashion-centered comparison sites because it places individuality at the heart of its operations.
Adding Convenience to a Highly-Populated Industry
Interestingly, because fashion comparison sites have only recently hit the mainstream, their strategy appears to combine various approaches from both long-standing digital retailers and online casino review platforms. An example of this is Lyst. The company – which was established in London back in 2010 – strives to ensure a convenience-focused route to shopping the latest trends. Through the 14-year-old company, consumers can immerse themselves in over 12,000 different brands in their hunt for cut-price fashion statements.
Lyst is one of several comparison sites to have hit the web throughout the past decade. Fashiola and ShopStyle are alternative options that also seek to heighten accessibility and convenience within the market.
Regarding why these platforms are beneficial to the industry, their existence is advantageous to all parties involved, particularly brands and consumers. From a shopper standpoint, it’s now easier than ever before to find the latest deals without having to break the bank. On the other hand, brands can use such platforms in an effort to broaden their existing consumer base while also generating further profits.
The Latest Deals in One Place, What’s Not to Love?
The successes of comparison sites in other markets appear to have been the inspiration behind the emergence of fashion-related offerings. In reality, few can argue that they don’t add much-needed depth to the sector. Shoppers no longer have to browse individual brands’ digital shops to find the latest deals. Instead, they’re conveniently accessible at user-friendly comparison sites.
