What are some of the terms that come to mind when discussing French fashion? Luxury, elegance, an uncompromising attention to detail, and quality are a handful of relevant terms. Let us take a look at why discerning consumers still flock to these goods, and what features set these products apart.
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All About Tradition
One of the defining traits that has always been associated with French fashion involves the ways in which high-end products are manufactured. The quality men leather wallets offered by Maison Longchamp are a prime example. Employing more than 800 artisans who have obtained skills passed from generation to generation, these products echo many of the same traditions that have been respected for hundreds of years. This very same sense of pride can then be passed on to the consumer; a benefit that is hardly possible when discussing items that have been mass-produced.
Only the Finest of Materials
While tradition certainly goes a long way, it is just as important to mention the concept of art reflecting life. This has been referred to as “art de vivre” by the French Ministry of Culture (1). However, even the finest of artisans would hardly be able to produce such works of art if they lacked quality materials. In terms of the wallets highlighted in the previous section, this involves sourcing all-natural leather with a discerning eye so that only the finest examples are employed.
The same holds true when discussing garments; fabrics such as silk and cashmere often reflecting the very same sense of class that customers have come to expect from French companies. This is also the reason why individuals are often willing to pay higher prices. Simply stated, cost is hardly a concern when compared to a sense of distinguished cultivation that few other regions have successfully espoused.
A Dose of Targeted Marketing
It is also prudent to examine the somewhat pragmatic side of the French fashion industry. As opposed to other commercial regions that may be interested in mass production, and the proverbial “bottom line”, high-quality French fashion designers appreciate the fact that they are often catering to a discrete client base. This is understandably reflected in their marketing techniques.
The French advertising industry is at least partially defined by its emphasis upon long-established traditions; subtly hinting that producers are not willing to sacrifice their reputation for nothing more than a robust profit margin. This approach likewise resonates with individuals who wish to feel that their unique tastes are being addressed. Simply stated, French fashion embraces quality over quantity.
The Trend-Setting Aspect of French Fashion
Some industry experts would argue that French fashion first gained a foothold during the reign of Louis XIV (sometimes referred to as the “Sun King”). Known for his taste for the finer things in life, this very same sense of royal opulence eventually trickled down to the masses. It is also interesting to note that designers were pushing the boundaries of fashion trends far before these modern times.
This trait has endured for the past 300 years, and French fashion is now known for its unique ability to champion a synergy of new and old styles. This is also the reason why French designers are looking to constantly reinvent themselves.
Patience is a Virtue
Many mass-produced garments and accessories are churned out in a manner not entirely dissimilar to the process of making sausages. While this might be convenient for the average consumer, discerning clientele appreciate that perfection takes time. Indeed, it is not uncommon for customers to place an order for an item months in advance. There are instances when it may take this long to manufacture an item that represents an uncompromising level of quality. The well-known expression “the best things come to those who wait” is perfectly applicable here.
Can French Fashion Elegance Survive in an Increasingly Globalised Marketplace?
It is wise to address this rather important question before concluding. As target markets continue to expand, might we witness a time when French fashion iconography is swept by the wayside in favour of convenient (and mass-produced) alternatives? This is not likely, as discriminating consumers are hardly willing to sacrifice quality for pragmatism alone.
From quality handcrafted leather wallets to handbags, silk scarves, caps, and even travel accessories, French fashion is indeed here to stay. Those who place a great deal of importance upon personalised luxury will therefore be amazed with what is in store.
