Social media is an ideal platform for getting your business noticed. But with so many other companies competing for attention on social media, how do you truly stand out? Below are a few tips on how to get your business seen on social media.
Run ads on social media
When posting something on social media, only your followers are likely to see it. Paying for advertising is a great way to connect with people who don’t follow you. You get to select your audience and your budget. Your adverts are then displayed to an array of people within your target demographic for a limited time until your budget runs out. It’s worth running constant ad campaigns to keep up exposure, however it’s also important to measure the success of each campaign and keep tweaking your audience demographics to get better results. The likes of A/B testing can be a great way to test out different advertising strategies.
Connect with influencers
Influencer marketing is another popular way to get noticed on social media. An influencer is someone who has a large active social media following. It’s possible to pay such influencers to promote your company via their social media channels. Finding an influencer who is willing to take you on a sponsor usually involves finding someone who creates content relevant to your brand. For example, if you sell a gardening product, you’ll want to look for influencers that share gardening tips. There are influencer marketplaces where you can connect with influencers looking for sponsorship opportunities.
Post images and videos
People are much more likely to scroll past text posts than they are images and videos. Images and videos grab people’s attention and get more engagements. They also tend to generate more leads. Of the two, videos are the best medium. However, you may want to invest some money into creating a high quality video. This could be an animation or a live action video – and it could take the form of an advert, an explainer video, a tutorial, an interview or a livestream from an event.
Embrace trending topics and hashtags
Many social media sites will tell you which topics and hashtags are trending. By creating content that uses terms or hashtags, you can get your content seen by people who are searching for these keywords. Of course, it’s essential that your content is relevant to the topic and hashtag – irrelevant terms and hashtags will just come across as spammy.
Interact with other users
You can also build brand awareness by using your company account to interact with other social media users. This doesn’t just involve replying to comments on your content, but also leaving replies to other people’s content. Try to keep these interactions relevant to your brand and genuine. For example, if you own a local Spanish restaurant, consider following the accounts of other local businesses or accounts related to Spanish cuisine, replying with the intent of creating conversations rather than settling for generic one word replies like ‘cool’.
