A lot of retailers have the goal of trying to drive more traffic to their stores. They also want to find ways to bring people back, time and time again. Although there is nothing wrong with this, you do need to try and make sure that you are capitalizing on your in-store sales. Whether this is through cross-selling or even by upselling, you do need to try and sell more during your peak hours if you want to survive.
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Know your Peak Hours
One of the first things you need to do is know your peak hours. You need to understand that half of your business sales will come from your 20 busiest hours. Some of the peaks might shift over time, but either way, if you have no idea when they are then this will cause you huge problems. If you have a good grasp of your peak hours then this is great, but you do still want to make sure you are evaluating the amount of foot traffic you have coming in, as well as the number of sales you are making during that time. If you can keep this in mind then it will help you a lot later down the line. If you feel as though you are getting a lot of foot traffic but not getting sales then you might also want to assess the possible reason why. It may be that you need to invest in a POS system, or that you need to offer more payment options. Either way, if you can do this then you will find that there is a huge improvement to your process as a whole.
Schedule your Associates
Now that you know when your peak hours are, you should be able to time it so your best staff members are running your sales when you need them to. Take a look at the reports from your team and see who is the best at converting. If you can do this then you will soon find that it is easier for you to not only expand the knowledge people have about your services but for you to also offer relevant recommendations. This can compound your efforts and it will make it much easier for you to capitalize on your efforts.
Provide Training
Ideally, your sales associates can hold their own on the sales floor, and this is especially the case when it comes to upselling products and services. Cross-selling and upselling can increase your average ATV and it can also help you to increase revenue. Just make sure that your associates have enough knowledge of your products so that they can help customers to the best of their ability. If your team does not have the training they need then this will work against you and it will also make it much harder for them to connect with the issue that your consumer is having. This can all lead to a drop in sales, so try and make sure that you keep that in mind.